Create collateral for the chiropractic business, Vitality Health Center in Joliet IL for Dr. Rishi Kapoor that reflects the business demonstrates vitality and depicts a professional health center. (Audience: 18-44-year-old blue and white-collar adults seeking help from a quality chiropractor for physical pain, or to avoid physical pain and increase flexibility.)
The color used is an aqua blue to demonstrate trust, professionalism, as well as vitality, and energy for the chiropractic business. The logo created is made of an abstract person, a spine, and a "V” shape for the name of the business. The curvilinear forms reflect flexibility with going to a chiropractor and a slight gradient was used to show movement (reflecting the business' practices). 
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