Challenge:
Create collateral for the chiropractic business, Vitality Health Center in Joliet IL for Dr. Rishi Kapoor that reflects the business demonstrates vitality and depicts a professional health center. (Audience: 18-44-year-old blue and white-collar adults seeking help from a quality chiropractor for physical pain, or to avoid physical pain and increase flexibility.)
Solution:
The color used is an aqua blue to demonstrate trust, professionalism, as well as vitality, and energy for the chiropractic business. The logo created is made of an abstract person, a spine, and a "V” shape for the name of the business. The curvilinear forms reflect flexibility with going to a chiropractor and a slight gradient was used to show movement (reflecting the business' practices).
