Challenge:
Create an infographic for designers on preparing for the interview process that can be published on the web or social media sites (such as Pinterest) using information from the AIGA talk of Ashley Rundall. Also, create individual slides of each point to be used on Facebook and Instagram. (Audience: 19-30-year-old designers in college or freshly graduated and looking for a job.)
The goal of this project was to synthesize professional insights from Ashley Rundall’s AIGA talk into a comprehensive infographic and social media series tailored for emerging designers (ages 19–30). The challenge was to transform dense career advice into a visually compelling "digital mentor" that could live across Pinterest, Instagram, and Facebook, providing value to students and recent graduates navigating the job market.
The design solution employs a clean, modern typographic system paired with a fluid script font that mimics the organic feel of hand-written interview notes. This "creative flair" bridges the gap between professional structure and personal artistry. To guide the viewer’s eye, I utilized a strategic color palette: professional blue for credibility, attention-grabbing red for key takeaways, and creative yellow for inspiration. The layout is engineered for dual-speed consumption, featuring bold subheadings for quick scanning and concise paragraphs for deeper study. To ensure maximum reach, the project includes a series of optimized social media slides, maintaining a consistent illustrative style that is both approachable and modern without distracting from the core educational content.
