This project explores brand tiered-pricing through three distinct menu designs for a modernized 1920s-themed restaurant, utilizing Art Deco motifs like geometric borders and the symbolic peacock.
To appeal to a wealthy high-end audience, the first menu features a clean, sophisticated layout centered on a geometric peacock—a traditional 1920s status symbol—enhanced by bronze and gold gradients inspired by Egyptian and Aztec architecture.
To appeal to a wealthy high-end audience, the first menu features a clean, sophisticated layout centered on a geometric peacock—a traditional 1920s status symbol—enhanced by bronze and gold gradients inspired by Egyptian and Aztec architecture.
Saveur High-End Menu
Saveur Medium-End Menu
The mid-end design shifts to a Parisian Café aesthetic, utilizing a classic two-column grid and flowing peacock feathers to offer an elegant yet accessible feel for families and couples.
Saveur Low-End Menu
For the low-end speakeasy-style menu, the focus moves to bold, decorative typography and a high-contrast palette of yellow-ochre and navy blue. Together, this series demonstrates how historical elements like Art Deco patterns can be strategically scaled to communicate different levels of luxury and price points to a diverse range of patrons.