To appeal to eco-conscious consumers aged 21–40, this packaging project reimagines sustainable wooden matchsticks as a high-end household accessory inspired by the Chinese fire dragon. The design bridges the gap between heritage and modern minimalism, utilizing a vintage-inspired dragon scale pattern as a backdrop for a contemporary fire dragon motif that emerges from a match’s flame. To ensure immediate environmental credibility, the layout prominently features certification icons verifying responsible sourcing—positioning the product as a low-waste alternative to plastic lighters. A bold red palette reinforces the fire dragon theme, while the use of Ivy Mode typography, with its flowing terminals and clean sans-serif structure, mirrors the fluid movement of a flame while maintaining a sophisticated, modern aesthetic.
