Challenge:
Create a billboard ad for Adidas slides to be posted on street signs that communicate a sense of comfort and appeal to a wide audience range. (Audience: 14-35-year-olds who like comfortable, sporty footwear.]
Solution:
The image used was a photo I had taken of the Adidas shoes on weathered home rug to give the idea of comfort. The idea of the image just being the shoes was so that anyone could imagine themselves wearing them. The image was manipulated to fade into black, a popular color for Adidas, and put the focus on the shoes and the message. Also, the marketing idea for the body copy was based on the straightforward description of Adidas slides.
