To celebrate a half-century of horticultural beauty, I designed a comprehensive suite of gala collateral—including a custom logo, invitations, posters, and tickets—tailored for a sophisticated audience of garden enthusiasts aged 35–70. The primary objective was to honor the Garden’s legacy through a visual identity that felt both celebratory and timeless.
The design solution centers on a minimalist, high-contrast layout, utilizing expansive white space to ensure effortless readability for a mature demographic. At the heart of the visual story is a custom lily photograph, symbolizing gratitude and celebration; by cropping the flower to appear as if it is growing directly from the typography, a fluid, organic connection between the imagery and the event details was created. The branding is anchored by a bespoke 50th-anniversary mark that reimagines the Garden’s existing logo into a floral "50" shape. To complete the prestige look, a palette of metallic gold and silver was employed, establishing a clear typographic hierarchy while honoring the traditional color associated with golden anniversaries.
