"art creates emotions. design creates solutions."
Hi there! I'm Joanna—a Senior Art Director, designer, and illustrator driven by the love of striking typography and intentional visuals.
With over five years of experience spanning digital, print, and now AI, I’ve touched everything from high-impact OOH & web design to brand identities, social posts, & brochures. Whether I’m navigating the complexities of pharma or the fast-paced world of B2B, my focus is always on executing concepts that don't just look good, but actually live & breathe. (Just as a little insight, I've worked on brands like Regeneron, Novavax, Pfizer, Cosentyx, & more, building out campaigns and collateral across DTC & HCP platforms.)
While typography reigns king for any design, I’m a firm believer in the power of illustration. In an AI-saturated landscape, I believe handcrafted art offers a layer of humanity & attention to detail that viewers can truly hold onto.
For me, design is more than just a trend—it's about creating a sense of care & authenticity.