This project repositions Saveur as a premier culinary destination, reflecting the sophisticated artistry of its chefs. By drawing inspiration from the restaurant's early 1900s heritage, the identity was reimagined through a modern Art Deco lens. The original rooster was replaced by a geometric peacock—a symbol of pride, renewal, and timeless elegance—to align the visual brand with a high-end dining experience.
elevating the saveur brand: applications of the redesign
WEBSITE
MENU: PRINT
EXTERIOR: REINVISIONED & CREATED WITH AI
COLLATERAL